Trinseo now.connect content platform
In the course of brand management for Trinseo Automotive, we developed the now.connect platform. Initially used as a digital presence for the now. book series, we further developed now.connect in parallel as a password-protected online tool for collaboration and content hub. With an intuitive interface, the well-researched and elaborately designed content is accessible for all, not only to defined user groups. The general public can now also access many contributions in now.connect.
For the now.connect content platform, our design and copywriting team worked together with the customer to create up-to-date case studies, information to accompany trade fairs, or user-oriented reports and essays on innovation and business development.
For our customers, the platform is not only an important medium for customer support, but also offers its own messaging and file-sharing functions. In this way, we combined content publishing with newsletter, file-sharing and social media elements in a purpose-oriented way. Orange Hive was responsible for the idea and concept, the creation of text and images, as well as the specially developed CMS and technical maintenance.
- Elastic Search
For this special platform, we developed and implemented a holistic concept. Our services ranged from primary tasks such as strategy, analysis & evaluation, web development, and software architecture to the finishing touches like copywriting, the meaningful integration of technical articles, and photography. The subsequent editing implied content marketing and editorial design.